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Research Article

ESD Reports Summer 2005

Solar Power Through 2015:

Re-evaluating Its Potential

By Nancy Stauffer, MIT Laboratory for Energy and the Environment

Based on more than 200 interviews and detailed financial analyses of 150 solar power companies, an MIT analyst has concluded that the tendency of energy experts and decision makers to dismiss solar power as “too expensive to be important” may be a big mistake.

Indeed, based on his findings, MIT graduate student Michael G. Rogol predicts that in 2015 solar power will make up a significant fraction of the new electricity-generating capacity added worldwide. And most of the additions will not be stand-alone systems in remote areas but rather grid-connected systems on people’s roofs.

Throughout the 1990s, Mr. Rogol worked as a management consultant and market analyst focusing on oil, natural gas, and electric power. Like others in the energy field, he knew well that solar power was not economically competitive in the electricity marketplace. So why did he see more and more people in Japan and Germany putting solar panels on their houses?

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To find out, in 2003 Mr. Rogol began a two-year study of the solar power industry, through the Laboratory for Energy and the Environment. He interviewed solar power executives, technologists, investors, and policy makers and performed a comprehensive financial analysis of the global solar power industry. His analysis confirmed that—despite the high cost—solar power is indeed spreading. “I found that the amount of new solar power installed each year [in megawatts] is 23 times greater now than it was in 1994,” he said. “And almost everyone I’ve interviewed expects annual solar installation to grow an additional 20 to 25 times in the coming decade.”

Three observations explain the apparent inconsistency between the high cost of solar on one hand and the fast growth in solar power installations on the other. First, when considering the economic viability of solar power, many energy analysts focus on the cost of generating electricity at large central power plants using traditional fuels such as coal, natural gas, and nuclear. That cost ranges from 2¢ to 8¢/kilowatt-hour (kWh)—far lower than the cost using solar photovoltaic (PV) systems, which ranges from 25¢ to 50¢/kWh.

“But when residential customers think about installing a rooftop PV system, they compare the cost with the price they pay on their electricity bills,” Mr. Rogol said. “And that price is much higher than the cost of generating the electricity at the central power plant.” In some countries, residential prices are already high enough that solar power is almost cost competitive. A notable example is Japan, where residential customers now pay more than 25¢/kWh.

A second factor helping solar power overcome unattractive economics is the continuing drop in the cost of manufacturing PV panels and other PV system components. In the solar business, every time the manufacturing capacity for panels doubles, cost drops by 20%. Demand has grown by 35% a year for the past decade, so every two and a half years capacity has doubled. The result: annual cost reductions of 6–8%, which have largely been passed on to customers in the form of price reductions. As an example, the figure above shows the steady decline in residential prices for PV panels in Japan from 1992 to 2003.

Finally, most analysts do not recognize the magnitude of government support for solar power in many OECD countries. In Germany, for example, if you put solar panels on your house, a government program requires your utility to pay you 70¢/kWh for your PV-generated power—well above the estimated 40–50¢/kWh cost of producing it. Indeed, if you take out a low-interest loan to install the panels, the check you receive each month is larger than the payment due on your loan. Other markets with strong policies supporting solar power include Japan, South Korea, Italy, Spain, China, and California and New Jersey.

Falling costs and strong government support have combined to make solar power economically competitive for many residential customers. As a result, demand has been growing quickly—so quickly that it has outstripped current supply. “Worldwide, the solar market is sold out through the end of this year, and most capacity for 2006 has already been committed,” said Mr. Rogol. “Ask your electrician to install panels, and you can expect to be on a long waiting list.” To meet this strong demand, manufacturers are rapidly investing in production capacity, resulting in a projected sector-wide increase of at least 30% in 2005.

With so much demand from end customers, so much support from governments, and so much new manufacturing capacity coming online, Mr. Rogol feels confident that rapid growth in solar power use will continue. According to his estimates, in 2004 there was more than 1 GW of new solar capacity installed worldwide—equivalent to adding one large power plant. By 2010 he estimates that the capacity added each year will be up to 5 GW and by 2015, close to 20 GW.

To put those numbers into context, the world’s total electricity-generating capacity in 2004 was 3600 GW. Thus, the new solar capacity did not add significantly to total global capacity. But the story changes when we focus on annual additions to capacity. In 2004, new solar capacity accounted for only about 1% of total additions worldwide. “But given the rapid growth in new solar capacity, solar will likely make up some 5% of total annual capacity additions worldwide by 2010 and has realistic potential to be close to 20% by 2015,” he said. “While solar will still be a small fraction of total global installed capacity, its importance in incremental capacity expansions will become much more significant.”

The money involved is also significant. Revenue in the solar sector (including the prices paid for modules, inverters, other components, installation, and other fees) was about $7 billion in 2004 and should reach $10 billion in 2005—estimates based on Mr. Rogol’s interviews with the largest solar companies (for details, see reference 11 in the Publications and References section). Looking farther out, he predicts that by 2010 it is likely to rise to $30–40 billion, and by 2015 it might be as much as $80 billion. Why the dramatic growth? Not only are current companies expanding production but also new companies are joining the solar market, among them GE and others that have traditionally sold equipment for large fossil-fuel-fired plants.

How confident is Mr. Rogol in his estimates? “I think through 2010 these are very safe numbers. I can see out to 2010 with my interviews and analyses because companies have already made commitments of capital and resources, and policies are already in place,” he said. “Beyond that, corporate commitments and government policies become less certain.” He emphasized that he is not alone in predicting rapid growth in solar capacity. Executives in companies such as Sharp, BP, Kyocera, Dow Corning, and Shell are now making major investment plans to expand their solar-related activities—strategic decisions consistent with expectations of continued growth.

All the good news for the coming decade is tempered by long-term challenges that may disrupt solar power’s growth after 2015. As more and more people install solar capacity, government subsidies are likely to become prohibitively expensive and be trimmed back or eliminated sometime after 2010. And by about 2015, silicon crystalline technology will likely have reached maturity. While promising new manufacturing methods are delivering cost reductions, by 2015 all the potential benefits of efficiency gains, economies of scale, and so on will have been reaped. Further cost decreases will come only if new, more-efficient solar power technologies have been developed.

Therefore, timing is critical. If the present government subsidies for solar power continue until R&D advances bring the cost of solar-generated electricity in line with residential electricity prices, then the role of solar PVs as a power-generation technology could become large. Noting that possibility, Mr. Rogol stressed the urgent need for “more work to be done to lay out a detailed, comprehensive analysis of the major challenges for solar power beyond 2015—challenges that we should begin to address now.”

Michael G. Rogol is a Ph.D. candidate in the Engineering Systems Division and a member of the Martin Family Society of Fellows for Sustainability. This research was supported by the Martin Family Foundation, CLSA Asia-Pacific Securities, GE Capital, Cambridge Energy Research Associates, and Photon International. Further information can be found in references 9–12 below.


References

Rogol, M. Investing in Solar Power: Hot Spots and Shadows.Presented to the US Department of Energy’s National Renewable Energy Laboratory’s Solar Energy Technology Review. October 2004. Contact Michael Rogol at michaelr@MIT.EDU. (Ref. 9)

Rogol, M. Solar Power through 2020: Potential and Challenges.Presented at the MIT
Laboratory for Energy and the Environment’s Environment and Sustainability Seminar Series, October 6, 2004. Contact Michael Rogol at michaelr@MIT.EDU. (Ref. 10)

Rogol, M. Sun Screen: Investment Opportunities in Solar Power.CLSA Asia-Pacific Markets. July 2004. Available at http://photon-magazine.com/. (Ref. 11)

Rogol, M. Tipping Point: Will Japan Become the First Mass Market for Solar Power? Cambridge Energy Research Associates. February 2004. Contact Michael Rogol at michaelr@MIT.EDU. (Ref. 12)

(Note: This article was originally published in the March 2005 issue of energy & environment, the newsletter of the MIT Laboratory for Energy and the Environment.)