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Joseph Coughlin Addresses Massachusetts Medical Society Annual Meeting   May 2009 Coughlin, director of ESD's AgeLab, keynoted the 2009 Massachusetts Medical Society's Annual Meeting. This year's meeting theme was "To Age or Not to Age… Health and Wellness for Physicians and Patients.” His talk, "Health, Wellness & New Expectations for Old Age," described the coming convergence of digital technologies, innovative services design and consumer behavior to create health support systems that manage, monitor and motivate wellness behaviors.