LFM Alum

and Apprentice winner Randal Pinkett publishes book

February 8, 2007

Known to millions of television viewers as the winner of NBC’s The Apprentice, Season 4, LFM '98 Randal Pinkett is also the founder and CEO of BCT Partners, a multi-million dollar technology business that he started as an undergraduate at Rutgers University.

In The Campus CEO: The Student Entrepreneur’s Guide to Launching a Multi-Million-Dollar Business (Kaplan Publishing, February 2007, $16.95, paperback), Pinkett shares his story of success, inspiring students to take the entrepreneurial leap and showing them what it takes to start and run a profitable campus-based business.

Find out why you don’t have to wait until after graduation to find a career and still excel in the classroom. Over 40 percent of all undergraduate students are enrolled in school on a part-time basis, primarily because they need to work to help fund the ever-rising costs of their education. Pinkett shows these students how to create businesses that will help defray the costs of their educations and continue to flourish long after graduation.

Readers will learn how to:

• Develop a successful business plan, secure funding, maintain a healthy balance between work and school, and manage a successful endeavor
• Find the many perks for entrepreneurs hidden away on college campuses
• How to achieve both entrepreneurial and academic success