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Joe Coughlin featured at Business Innovation Factory Collaborative Innovation Summit Ocotber 31, 2008 AgeLab’s Director, Joe Coughlin, was a featured ‘storyteller’ at the Business Innovation Factory Collaborative Innovation Summit (BIF-4) in Providence, Rhode Island. BIF-4 brought together many of the world's most compelling innovators, business model renegades and true transformers to reveal the secrets of innovation success through personal storytelling. Coughlin told a story describing the future of longevity as a complex system yet to be invented--one that will creatively exploit technology as well as both public and private sector innovations in the development of products, services and public programs to support the quality of life of older people.