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IBM-MIT/ESD Innovation
Lecture Series:

Engineering Systems Solutions to Real World Challenges

Linda SanfordBy Linda Sanford, IBM Senior Vice President, Enterprise On Demand Transformation & Information Technology

Click here to view lecture poster (.pdf)

Video: IBM SVP Linda Sanford on Engineering Systems Solutions to Real World Challenges

Click here to view MITWorld video of this lecture.

About the Series:

Today’s increasingly complex world requires engineers to innovate as never before. To have real impact, whether within a firm or society as a whole, engineers must not only develop technologically superior solutions, but also know how to think systemically and lead strategically.

In the 21st century, mastery of a wide range of interdisciplinary skills is needed to create effective, resilient solutions to complex problems. Today’s engineers must understand how to work individually and on teams. They must recognize critical factors that emerge along technical, organizational, and societal boundaries that can enable or preclude technological success. Moreover, they must apply careful analysis not only at the product level, but also within the technical and managerial context in which engineering and design challenges occur.

Engineering Systems Solutions to Real World Challenges
is a seminar series co-sponsored by IBM and MIT’s Engineering Systems Division. Each seminar will show how today’s leaders and practitioners are using engineering systems and services sciences approaches to address complex problems. Drawing from real-life examples, the series will explain how these approaches were applied at IBM and other organizations, and demonstrate how to achieve breakthrough solutions that deliver sustained value to enterprises and society as a whole.

About the Lecture:

In the inaugural seminar to this series, Linda Sanford, IBM Senior Vice President, Enterprise On Demand Transformation & Information Technology, will present examples of how IBM solved complex business problems in its own transformation and used these learnings to deliver sustained value to clients, employees and society.

About the Speaker:

Linda Sanford leads the strategy for IBM’s internal transformation to the industry’s premier on demand business. In this role, Ms. Sanford is responsible for working across IBM to transform core business processes, create an IT infrastructure to support those processes, and help create a culture that recognizes the value that on demand leadership can bring to IBM.

Previously Ms. Sanford was Senior Vice President & Group Executive, IBM Storage Systems Group, where she helped take IBM from fifth place in storage market share to second in two years. Prior to assuming that position, Ms. Sanford headed IBM Global Industries, the organization that manages relationships with IBM's largest customers worldwide and is responsible for generating almost 70 percent of IBM's revenue.

Before that, Ms. Sanford was General Manager of IBM's S/390 Division, which develops, manufactures and markets large-enterprise systems. During the early 1990s, she guided the S/390 Division through one of the most comprehensive product transformations the computer industry has ever seen, reinventing S/390 as an open, enterprise-level server.

One of the highest-ranking women at IBM, Ms. Sanford is a member of the Women in Technology International Hall of Fame and the National Academy of Engineering. She has been named one of the 50 Most Influential Women in Business by Fortune Magazine, one of the Top Ten Innovators in the Technology Industry by Information Week Magazine, and one of the Ten Most Influential Women in Technology by Working Woman Magazine.

Ms. Sanford is the chairman of The Business Council of New York State, Inc. She serves on the Board of Directors of the Partnership for New York City, ITT Industries, St. John's University, and Rensselaer Polytechnic Institute.

Ms. Sanford co-authored “Let Go To Grow: Escaping the Commodity Trap” a book that details how successful companies are pursuing strategies to drive long-term growth and innovation. The book was published by Prentice Hall in December 2005.

A graduate of St. John's University, Ms. Sanford earned an M.S. in Operations Research from Rensselaer Polytechnic Institute.

 
   

Event Details:

Tuesday, October 17, 2006

Time: 4:00 pm
Reception to follow

Location: MIT, Building 34-101 Cambridge, MA

Map and directions:
Click here

Contact: Lois Slavin

Sponsored by: MIT's Engineering System Division and IBM

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